The HY-C company logo with the words "Learning Center" underneath

How the HY-C Learning Center can Help Your Business

HY-C recently launched a repository of free online resources called the Learning Center. It contains in-depth product reviews, comparisons, guides, and more written content about the categories we serve and the products we manufacture.

We publish 3 new pieces of content a week to our Learning Center in an effort to provide tools for our sales partners and to educate their customers.

But what does this content have to do with you as a sales partner? How can you use it? How can it help grow your business?

In this guide, we’re going to cover just what the HY-C Learning Center can do for you. We’ll include tips on how to utilize the content, how it can help optimize your website, and more information on how you can get the best out of the HY-C Learning Center.

The HY-C Learning Center Helps Create Well-Educated Customers

This is a benefit that doesn’t necessarily require any direct action on your part. One of the primary goals of the content in the Learning Center is to help homeowners learn about chimney caps, wood burning furnaces, wildlife exclusion products, and more of the products that we manufacture (and that you sell).

There are ways that you can use and distribute the content in the Learning Center (we’ll get into those in a bit), but since its launch in September of 2023, the Learning Center’s readership has climbed into the thousands.

As homeowners search online for questions that they have about our products, they discover the Learning Center and become better-educated buyers. That means by the time they end up in your store, they’ll know exactly what they need and how it works, saving your employees time and generating sales for your business.

The HY-C Learning Center Can Help Educate Your Employees

If you’re a retailer and you carry HY-C products in your store, they’ll sell most effectively if your employees understand the products and can explain their nuances to your customers. But it can be tough for a retail employee to learn everything there is to know about your store’s entire product selection. That’s where the Learning Center comes in.

For example, if you sell wood burning furnaces, your employees need to be able to explain exactly how to burn wood in a furnace. Our best burn practices guide covers that topic in depth.

If you carry Solo Stove smokeless fire pits and our Flame Genie smokeless fire pits, your employees need to understand the differences between those two products to help your customers decide which one is best for them. Our Flame Genie vs. Solo Stove guide can help.

The examples are endless, and the volume of content we’ve published (and will continue to publish) on our products specifically and our categories in general can help to sharpen your employees’ skills and make them more effective educators of your customers.

The same principle applies if you’re a distributor. If your salespeople sell HY-C products to dealers, they’ll sell more effectively if they can explain how Good Vibrations products can drive incremental sales, or how it’s a good sales opportunity to stock LintEater in their stores.

Use the Learning Center to educate your employees so they can, in turn, educate your customers and generate sales.

The HY-C Learning Can Help Boost Your SEO Efforts

A chart showing organic traffic searches trending up with 2.8K searches a month, an improvement rate of +37.03%

The wonderful world of SEO is as complex and confusing as it is rewarding and exciting. The Google search algorithms seem almost arbitrary, and it can be tough to stay on top of SEO best practices and trends. One SEO practice that has remained rock-solid through the years, though, is backlinking.

Unlike other ranking metrics, it’s pretty well-established by this point that outbound links have a positive effect on SEO — you may have noticed that this section of this article already contains three of them. Linking to other authoritative websites sends signals to search engines that your site is also a reliable source of good information.

With that said, if your website has a blog or any kind of repository of published content, never hesitate to link to content from the HY-C Learning Center where it makes sense, especially if you cover similar topics. It will help HY-C improve our backlink profile, and it will help you improve your SEO signals to Google, Yahoo!, and Bing by linking to written content straight from the manufacturer.

The HY-C Learning Center Can Enhance E-Commerce Product Pages

Do you sell HY-C products online? The Learning Center can be particularly effective for you and your business, especially on product description pages. Well-educated buyers make better buying decisions, end up more satisfied with their purchases, and are less likely to make returns. And the HY-C Learning Center has already developed the tools you need to help educate your customers best.

Take chimney caps as an example. One of the most important aspects of finding the right chimney cap for your flue is finding the right size. And with so many size options available, customers may get confused and worry about choosing the wrong cap size.

A HY-C chimney cap product description page with a link to an article about chimney caps demonstrating that clicking the link opens that article

Adding a link to our chimney cap size guide on your chimney caps’ product description pages can help customers quickly determine which size they need, making for a better shopping experience.

This isn’t limited to chimney caps, either. With articles such as “Everything You Need to Know about Fireplace Firebacks”, “Is a Wood Burning Furnace Right for You?” and “The Benefits of Foundation Vent Covers”, there are dozens of Learning Center articles you can add to your website’s product pages to help educate your customers and create a better shopping experience.

The HY-C Learning Center Has Content Written Specifically for Sales Partners

An educated shopper makes better buying decisions and winds up happier with the purchase. Similarly, an educated sales partner is armed with the tools they need to make the best decisions to help their business grow.

The HY-C Learning Center isn’t just for your customers; it’s for you, too. We work to develop content to make it easier to do business with us, answering the burning questions and concerns you may have before you even have to voice them.

You can find this sales partner-related content by navigating to the HY-C Learning Center, scrolling down to the “Filter by Topic” tab, and selecting the “Sales Partners” filter.

How Can You Start to Use the HY-C Learning Center for Your Business?

Our Learning Center has been live for over 6 months at this point, and we plan to keep adding content to it for years to come. After all, customers never run out of questions and concerns, and as long as there is a need to address them, the Learning Center will.

So, as a HY-C sales partner, how can you start utilizing the Learning Center today?

Well, if you own retail stores, start sharing the content with your employees. The better-educated they are, the more well-equipped they’ll be to assist your customers and address their needs.

If you’re a distributor, share the Learning Center with your sales team. Content exists not only to help them understand the basics of the HY-C products you sell, but also how to sell the products efficiently and effectively.

If you sell our products online, link to Learning Center articles on your product pages or on your own blog. Your customers will get in-depth product information straight from the manufacturer, and you’ll send strong SEO signals to search engines to improve your website’s ranking.

Either way, the best place to start is in the Learning Center itself. You’re already here  — welcome! — so continue to peruse our volumes of written content. Educate yourself and learn how to educate your employees and customers so you can continue to grow your business.

A photograph of every HY-C employee standing on the HY-C factory floor in matching shirts

12 Ways HY-C Can Help You Grow Your Business

It’s important to choose who you do business with carefully. We know that — we’re a business ourselves. You have to be judicious when vetting new partners to ensure both parties get the best out of the relationship.

When we work with other companies, whether they’re sales partners, raw materials providers, or even the caterer for our annual Christmas party, we always ask ourselves, “Which options do we have, and which one should we choose?”

We’d expect nothing less from anybody who’s considering working with us. Whether HY-C is completely new to you or you already know a bit about us, you wouldn’t be doing your job if you weren’t asking, “Why should I partner with HY-C? What’s in it for me?

In this guide, we’re going to attempt to answer that question. And while there’s the obvious potential for an undercurrent of bias in our answer, we’re going to be as objective as possible.

Because we understand that doing business with every single company who contacts us is not (and should not be) our goal; instead, we’re interested in finding who’s a good fit to partner with us.

So, presented here are 12 benefits of being a HY-C sales partner. By the time you’re finished, you’ll understand specifically what HY-C has to offer your business, and, given what you learn, you’ll be ready to get in touch with one of our account managers.

1. We’ve Been in Business for over 75 Years

A black-and-white photo of the HY-C team standing outside their manufacturing facility (circa 1975)

One of the biggest and most understandable concerns about working with a new partner is ensuring they aren’t some fly-by-night group set up in the past six months. And that’s certainly not who we are.

HY-C is a fourth-generation, family-owned business that’s been around since 1947. We’re financially sound, we have a robust network of upstream and downstream business partners, and we employ top talent in our area to help facilitate our operations. Speaking of which…

2. We Have over 100 Employees

Why would a potential sales partner care about how many individuals their prospect employs? Well, that specific number — over 100 — speaks to the scale and speed at which we operate. We consider our business to be in a sort of “Goldilocks zone” — not too big, not too small, but just right.

Working with a very small business may result in your needs not being met in a timely manner or an inability to keep up with your targets and goals.

At the same time, working with a very large business can entail bureaucratic headaches. There may be multiple layers of consideration or approval to work through in order to complete a project or get an order through.

At HY-C, we have the logistical capacity to keep pace with the demands of big-box chains and large, robust distribution partners. But we also have the flexibility to pivot, make changes, accommodate special orders, and develop new products quickly with our partners out in the field — all because we’re just the right size.

3. Our Customer Base is Diverse

We work with companies of all sizes at HY-C. From large, multinational retailers who order thousands of SKUs per month to sole proprietors who carry just a few of our products, our list of sales partners numbers in the hundreds, and no two are quite alike.

All of this is to say that we have the experience to handle your business, too — no matter your size or needs. And we don’t play favorites based on numbers. Whether you order $100 worth of product or $100,000, we’re committed to delivering the same partnership experience for everyone.

4. We Have over 250,000 Square Feet of Manufacturing and Fulfillment Space

Between our office space, our factory, and our two warehouses, our facilities are well-oiled machines that work in conjunction with each other to turn raw materials into merchandise on your store shelves.

Plus, our factory and our offices exist in the same building. This reality facilitates rapid new product development efforts and allows our team to fulfill specialized, custom orders in a timely manner.

5. We Take an Inventory-Heavy Approach to Manufacturing

Our factory is never left waiting on raw materials to manufacture our products. We keep six to nine months of raw materials on hand, allowing us to stay on top of orders and prepare for any uncertainties that may surface.

In other words, you’ll never be left waiting for products. Whatever you need and whenever you need it, we have the means of making it and getting it to you.

6. 85% of Our SKUs are Made in the USA

It’s no secret that Americans prefer products made in America. It’s something that consumers are passionate about. At the same time, we understand that competition and cost factors put pressure on distributors and retailers to carry lower-priced products manufactured overseas.

At HY-C, 85% of our SKUs are manufactured in St. Louis, Missouri. We’ve run cost analyses on some of our products and found that they would actually be more expensive to make overseas (due to shipping costs based on the volume and packaging of our goods).

With the vast majority of our products, you’ll have the opportunity to adorn your shelves with packages marked “MADE IN USA” without having to pay more to do so.

7. We’re Centrally Located in St. Louis, Missouri

Nobody likes waiting for an order. We get it — we’re consumers ourselves. Waiting for a knickknack you ordered online is hard enough, let alone a purchasing order worth tens of thousands of dollars.

Luckily for our sales partners, HY-C is located right in the middle of the country, helping to cut down on shipping times wherever you’re located. Our goal is to ship orders within one to three days, so you can continue to operate your business at your preferred pace.

8. We Maintain a Steady Stream of New Products and Acquisitions

A flowchart detailing the acquisitions and new brands from the HY-C company since 1947

Our partners enjoy a continuous opportunity to diversify their product selection.

While we started as a chimney cap manufacturer in 1947 (and continue in that capacity to this day), in the past 25 years, we’ve added many more products to our portfolio and will continue to do so, both through internal development and acquisitions.

We’re also willing to work directly with our partners to develop and manufacture tailor-made solutions to address their specific problems.

9. We Have No Minimum Order Requirements

This point is most salient to small- and medium-sized businesses. We understand that not every company has the capital to be able to commit to a large order. So we don’t require it. Whether you need two products or 20,000, we’ll work with you to get you what you need.

If you operate a larger business, this affords you the opportunity to take a chance on newer products with a lack of proven sales history behind them. Instead of ordering 2,000 of something, try ordering 20 and putting them in one of your locations to see how they perform.

10. We Offer Drop Shipping

Are you a small company without the logistics to fulfill orders on your end? That doesn’t mean HY-C products are off the table for you. We currently work with quite a few drop ship partners, so we understand the intricacies of the process and we can get you up and running.

This is particularly helpful if you run an ecommerce business. Our suite of digital assets and tools is designed for ease of access and use to get our products selling on your website.

11. We Offer Private Label

Interested in bolstering your product selection but don’t have the time or budget to navigate the development phase? We’ve worked with existing partners to support private label product lines and maintain that know-how to help you, too.

You can lean on our manufacturing expertise to establish your own product line and drive sales in your store, all without the need to take the process overseas.

12. We Offer Live, U.S.-based Customer Service

When you have questions about purchasing orders or when your customers have questions about our products, we’re here to help. Our customer service personnel work out of our St. Louis office from 6 a.m. to 5 p.m. central.

They’re intimately familiar with all of our products and are well-equipped to help end users and sales partners alike find exactly what they’re looking for.

Think You’re a Good Fit for HY-C?

By now, you should have a good understanding as to what HY-C has to offer you and your business. We covered a lot, but in summary, we want to make it as easy as possible for our partners to sell our products, no matter their size or how many of our products they carry.

And now that you know a bit about us, it’s time for us to learn a bit about you.

If you’re interested in carrying HY-C products and you think we’d be a good partner for you based on what you read here, get in touch with our sales team.

They’ll work with you to determine the perfect products for your store, the amount of inventory that’s right for you to carry, how much you can expect to spend on a purchasing order, and more logistics.

Just click “Get Started” below and fill out the form on the next page to get started.

A "Find an account manager" call-to-action featuring HY-C salesman Tyler Mullins